Search Mediators Near You:

‘Art of the Dispute’: American Express ad campaign touts benefits of dispute resolution

From Online Guide to Mediation

“Art of the Dispute”: American Express ad campaign touts benefits of dispute resolution

American Express ad campaign - The Art of the DisputeA member of a group I’m working with to develop a logo and marketing slogan for court-connected dispute resolution services just sent us all a link to “The Art of the Dispute“, an American Express ad that’s been airing during the U.S. Open.

Starring former tennis professional John McEnroe, remembered not only for his virtuosity on the tennis courts but also for his fearsome temper, the ad lauds the advantages of American Express cardmember dispute resolution services.

You can view either the commercial or a lengthier video clip. It’s a clever ad, regardless of what you may think about either McEnroe or American Express–and no matter what, it doesn’t hurt the mediation field that dispute resolution — with its promise of “less arguing” — gets placed squarely in front of the attention of the television-viewing public.

                        author

Diane J. Levin

Diane Levin, J.D., is a mediator, dispute resolution trainer, negotiation coach, writer, and lawyer based in Marblehead, Massachusetts, who has instructed people from around the world in the art of talking it out. Since 1995 she has helped clients resolve disputes involving tort, employment, business, estate, family, and real property… MORE >

Featured Mediators

ad
View all

Read these next

Category

The Minefield of Fee Disputes – It’s Not Just About Fees

First published in the San Francisco Daily Journal on April 10, 2015. Introduction Fee disputes pose a minefield for attorneys. Cautiously stepping through disputes may maximize your ability to retain or...

By Jobi Halper, Malcolm Sher, Esq
Category

The Creative, Collaborative Use of Neutral Experts in Environmental Mediations

JAMS ADR Blog by Chris PooleMost disputes in litigation involve a procedural phase for the preparation and exchange of expert reports and the interrogation of the experts’ opinions. In environmental...

By Lester Levy
Category

Who Decides Your Divorce…Umpire Or You?

From the Real Divorce Mediation Blog of Nancy Hudgins and Debra Synovec Clients often ask “Is mediation right for our divorce situation?”A better question might be “Is litigation right for...

By Debra Synovec

Find a Mediator