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‘Art of the Dispute’: American Express ad campaign touts benefits of dispute resolution

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“Art of the Dispute”: American Express ad campaign touts benefits of dispute resolution

American Express ad campaign - The Art of the DisputeA member of a group I’m working with to develop a logo and marketing slogan for court-connected dispute resolution services just sent us all a link to “The Art of the Dispute“, an American Express ad that’s been airing during the U.S. Open.

Starring former tennis professional John McEnroe, remembered not only for his virtuosity on the tennis courts but also for his fearsome temper, the ad lauds the advantages of American Express cardmember dispute resolution services.

You can view either the commercial or a lengthier video clip. It’s a clever ad, regardless of what you may think about either McEnroe or American Express–and no matter what, it doesn’t hurt the mediation field that dispute resolution — with its promise of “less arguing” — gets placed squarely in front of the attention of the television-viewing public.

                        author

Diane J. Levin

Diane Levin, J.D., is a mediator, dispute resolution trainer, negotiation coach, writer, and lawyer based in Marblehead, Massachusetts, who has instructed people from around the world in the art of talking it out. Since 1995 she has helped clients resolve disputes involving tort, employment, business, estate, family, and real property… MORE >

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