I’m up in the middle of the U.S. night with the sniffles and what better way to spend the time but musing, learning and reading. I saw your blog post inviting me to comment on direct mail as a mediation marketing tool and suddenly, Sleepless in Southern NH had the chance to be productive!
So thank you in three ways: For allowing me to spend the night with you (what will my sweet Rodney think when he reads this…that I’ve taken too much cold medicine?), for giving me the opportunity to get my thoughts in order about direct marketing, and for the chance to create fodder that my fellow mediation marketing bloggers can build on and/or disagree with!
I’m going to respond to your question (”Any lessons for mediators here?“) from the perspectives that I bring to the mediation marketing conversation: That some traditional marketing approaches feel uncomfortable for mediators and discomfort leads to inaction, and that cost-effective (which doesn’t always mean free or cheap, of course!) tools are what my readership seeks.
Here’s what’s potentially worthwhile about the direct marketing pieces you received:
Here’s what turns me off about bulk direct marketing postal mail in general:
All that said, Geoff, there’s one thing that really stood out—in a good way—in the second sample (for readers who haven’t seen Geoff’s post yet, it’s the sample in the image above). But this post is sooo long already, I’m going to write about it in a second post which I’ll put up soon.
So, in closing, Geoff, I’m guessing you asked the question because you believe there are lessons here for mediators. What lessons do you see?
Warm regards and sniffles, my friend.
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