Charles Green, author of the excellent (I just finished it) Trust-Based Selling: Using Customer Focus and Collaboration to Build Long-Term Relationships, recently blogged some ideas for trustworthy and future-thinking ways small businesses can act during difficult economic times.
In Top Ten Ways for Your Business to Deal with a Recession, Green offers up strategies that capitalize on this kind of thinking:
- Don’t fall prey to short-termism
- Do well by doing good
- Meet transactional opportunism with relationship strategies
- Be there for others now, and they will be there for you later
- We remember those who helped us when times were tough
- Now’s the time to prove you’re trustworthy–worthy of trust.
While not every item on his Top Ten list makes sense for mediators in small or solo practices, many of them do. I particularly like #3, #7, #8 and #9.
Have a great idea for staying on course during a recession? I invite you to share it in the comments.