A landing page is any page on your website to which you send visitors in order to encourage a certain action. Visitors find your landing pages via links you provide directly to those pages. Examples of landing pages include:
Dr. Flint McGlaughlin of the Marketing Experiments research and education team says there are three short questions that every landing page on a website should answer:
Do your landing pages answer those questions? Would your visitors agree? Here’s a quick way to find out:
1. Find 5 friends willing to give you 5 minutes each, in person or by phone (if by phone, they need to be have a web browser open in front of them while they talk to you). These need to be friends who are willing to speak their mind honestly with you.
2. Load a landing page from your site. Ideally, it should be a page to which you regularly send visitors or use as a page to promote a service or product.
3. Ask your friend each question, one at at time, jotting down their answers, which you aren’t interrupting.
4. After you’ve done all 5, look at the collective responses. Are those the responses you’re aiming for?
If yes, stand up, do a little happy dance around your office. If not, then you have some work to do and know, from your friends’ responses, where to start.
Several decades ago, I developed an experiential exercise for classroom and workshop settings in order to accelerate people’s understanding and internalization of the five modes. First I assess the conflict...By Ralph Kilmann
This article summarizes the Young Minds, Global Voices Conference. This conference was sponsored by mediate.com in May 2021 in an effort to hear from newer mediators. They discussed obstacles and opportunities...By Amee Dharamshi, Benjamin Lutz, Clare Fowler, Gwendolyn Myers, Ilan Bass, Jay Patrick Santiago, Jonathan Rodrigues, Lydia Ray, Maria Apostolidou, Melanie Koch, Nisshant Laroia, Olivia Chisom Osuala, Salman Shaheen, Sumhiya Sallay