At a conference last week, I struck up a conversation with a woman seated next to me. She offered me her business card and when I took it from her, I knew without any shadow of a doubt that she’s a visual artist. Everything about her card conveyed that message in an instant.
What does your business card say about you and what you do? Is the message you’re sending a good fit for the market you’re targeting? And how does your card distinguish you from other ADR practitioners or firms?
If it’s time to break out of the traditional business card mold to convey a more effective marketing message for your ADR business, you can draw inspiration from Daily Poetics‘ compilation of 584 creative, beautiful, and even offbeat business cards. You can view them in collection form or as a slideshow; I recommend the latter.
From the Mediation Matters Blog of Steve Mehta.One of the key things that a mediator can provide for clients is the ability to think creatively. Indeed, some would say that...
By Steve MehtaMore and more frequently I hear complaints about mediators who tell their clients what is or is not acceptable, particularly for settlements in divorce cases. I was on a flight...
By Darrell PulsAn advertisement for one of the big ADR firms appears regularly in the weekly newspaper for lawyers distributed here in Massachusetts. The ad, in sober gray, black, and white, covers...
By Diane J. Levin
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