At a conference last week, I struck up a conversation with a woman seated next to me. She offered me her business card and when I took it from her, I knew without any shadow of a doubt that she’s a visual artist. Everything about her card conveyed that message in an instant.
What does your business card say about you and what you do? Is the message you’re sending a good fit for the market you’re targeting? And how does your card distinguish you from other ADR practitioners or firms?
If it’s time to break out of the traditional business card mold to convey a more effective marketing message for your ADR business, you can draw inspiration from Daily Poetics‘ compilation of 584 creative, beautiful, and even offbeat business cards. You can view them in collection form or as a slideshow; I recommend the latter.
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