I’ve got four business books on my reading pile for March. Here’s what I’m reading and why:
by Chip Heath and Dan Heath. After consuming the Heath brothers’ first endeavor, Made to Stick: Why Some Ideas Survive and Others Die, I’d read anything by them. They have a knack for taking big ideas and making them understandable in bite-sized chunks, and for bridging ideas and implementation. I’m hearing good things about Switch and since the center of a mediator’s universe is helping parties change the conflict they face, I know this one’s going to end up full of sticky notes for later reference.
by Chris Brogan and Julien Smith. This will be a re-read. The first time through was for the sheer pleasure of spending time with a game-changing book by two social media experts I highly respect. I’m using the book as one of the required texts in my spring term ADR marketing course for grad students in Lipscomb University’s Institute for Conflict Management, so the second read will be a careful digestion of the ideas and anticipation of helping ADR professionals bring them to life.
by W. Chan Kim and Renée Mauborgne. The idea behind Blue Ocean Strategy grabbed my attention because it meshes with what I believe about good marketing: Instead of hanging out in the bloody “red ocean” of rivals fighting over market share, companies should create “blue oceans” of uncontested market space ripe for growth.
by Brian Halligan and Dharmesh Shah. This one looks like an online marketing primer and, thumbing through it, I’m guessing it’ll be a good one to recommend to mediators new to social media and online marketing. Halligan and Shah make a similar case about outdated (“outbound”) marketing as I made in my book, so if you’ve read mine, this one looks to be a good follow-up.
The backbone of any project or change effort is the team that’s been entrusted to make it happen. The typical agreement process you’ll find for almost any organizational team looks...
By Mark Batson BarilFamilies are nature’s security system. Throughout the animal kingdom, we can see the family's role in survival and well-being. Consider the penguin. In a sea of penguins, the monogamous birds...
By Jeffrey KrivisHugh McIssac shares his concern of mediation being perverted into a form of evaluation. A court-connected mediator sees clients in highly stressful situations and makes recommendations to the court based...
By Hugh McIssac
