Business Development Without Feeling Salesy on the Practice Playbook Podcast

You can be exceptional at what you do, the best lawyer, mediator, consultant, or coach in the room, but if people don’t know who you are or how you can help, building a thriving practice becomes an uphill climb.

In fact, if you’ve ever left a conference, networking event, or even a series of great meetings thinking, “That was really valuable… so why aren’t any leads coming from it?” then you’ve already felt the gap we’re going to talk about in this episode.

With the help of guest Steve Fretzin, we’re exploring the difference between simply meeting people and actually building a meaningful book of business, or put another way, how to grow your practice without feeling like you’re selling.

Steve is a nationally recognized business development coach, author of five books on legal marketing and rainmaking, and host of the podcasts Be That Lawyer and Future Rainmakers. He works with professionals across the country to help them grow their practices in a way that feels both effective and authentic.

In this conversation, we’ll talk about how to become what Steve calls “that lawyer,” or in our world, that professional, the one people remember, trust, and want to work with.

Susan Guthrie

Immediate Past Chair of the ABA Section of Dispute Resolution, Susan E. Guthrie is a nationally recognized leader at the intersection of legal innovation, dispute resolution, and entrepreneurial practice-building. With over three decades of experience as an attorney and mediator, Susan now dedicates her work to helping professionals build future-proof,… MORE