Research suggests you have as little as 1/20th of a second to capture your website visitor’s attention before they click away.
When you consider just how tiny an amount of time that is, it becomes clearer that typical-template, handshake-photo mediation sites are less and less likely to cut it as marketing tools.
To stop that click away, mediation marketers have to:
Solve a problem. Make them laugh. Get their attention (in a good way, of course). Entertain them. Teach them something. Engage them in an activity.
I recently ran across an absolutely brilliant example of the latter two approaches, both in the same website. When you arrive at the World Food Programme’s Free Rice Program site, you find a game greeting you. The vocabulary game’s instructions are simple and straightforward:
And to make it even more compelling, with each correct answer, the rice bowl on the screen gets a bit fuller, just to remind you what this little game is about.
The vocabulary words don’t have anything to do with rice, food or world hunger. They’re just a mechanism to keep you engaged by testing you. And when you’re done, perhaps you’ll click on the links for more information, just like I did.
What will you do to capture your target market’s online attention?
Mediation and Business Consulting by Kathleen Kauth. As the world began to deal with the rising hysteria, panic and misinformation about Covid-19, Americans paid little attention except to criticize how...By Kathleen Kauth
So in the inevitable corridor time, well into the afternoon of a mediation this week, one of the lawyers who I had last seen when I was at my law...By Geoff Sharp
Conflict Management Coaching Blog by Cinnie Noble“Setting an example is not the main means of influencing others; it is the only means.” ~Albert Einstein It’s not always apparent to the leaders...By Cinnie Noble