From the blog Mediation Marketing Tips
One mistake many people make when they begin marketing their mediation or ADR practice is they dabble in marketing strategies.
They might go to a networking function in their niche. They might write an article. They might make a couple calls but they don’t consistently stick with business development strategies over the long term.
I have had the privilege to observe a couple of lawyers in my group who are proven Rainmakers go about their business of bringing in business. They consistently write articles for industry publication to the tune of 3-5 per year. The great thing is that once you are considered an expert in your niche other publications will contact you to write for them. Once you have relationships with editors, you can continue to publish valuable information for your target market. Success in one strategy breeds more success.
Tomorrow, I have to get up bright and early to an industry conference where we will speaking on a topic. When you write, you can easily leverage this to speaking engagements at conferences. Others will ask you to present at another conference, etc. etc. Once you get out there other opportunities are likely to come.
But to get to this level, you need to finish what you start.
If you are just starting out, I suggest brainstorming 3-5 core articles with which you can educate the people in your niche. You can then leverage these core materials to speeches and other articles.
Here is the key. Before you jump around from strategy to strategy, get that first article published. Finish one thing before you move on to the next.
It sounds simple but if you have an entrepreneurial bent, following through may be a challenge.
The expert building strategies take time. You can continue to network and connect with people while you set in place your speaking, writing and other long term strategies but drive toward completion.
You can do it.
NEVER GIVE UP!
Kristina
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