Hired Before Hello: How Legal and DR Professionals Use Podcasting to Win Clients with Dennis Meador

Imagine a potential client calling your office for a consultation, and before you can even finish saying hello, they say, “I’ve been following your podcast for two years. You are already my professional. I just came to meet you.” That is not a fantasy call. That is what it looks like to win a client before they ever call you, and how a podcast can make it happen. 

Susan Guthrie sits down with Dennis “DM” Meador, founder of the Legal Podcast Network, where he and his team produce podcasts for attorneys and legal professionals nationwide. An entrepreneur since his teenage years, DM spent decades in marketing after nearly 20 years as a pastor, and he came to the legal space with a very specific thesis: most attorneys and legal professionals were being set up to podcast the wrong way, for the wrong reasons, and with the wrong format.

DM identifies five distinct types of podcasts that legal and dispute resolution professionals can use strategically, and the type most likely to actually generate clients is probably not the one most people are building. Whether you have thought about starting a podcast, have one that is not doing what you hoped, or have been dismissing the idea entirely, this conversation offers a framework you probably have not heard before.

What You’ll Learn

• Why the first question to answer is whether you are a business with a podcast or a podcaster with a business
• How an authority podcast flips the script, positioning you as the expert being interviewed on your own show
• Why a podcast designed for certain people at a certain time with a certain problem wins clients that mass consumption never will
• Why 50 targeted local listeners can be worth more than a million downloads, and which metric to track instead
• How publishing just five episodes as a real human (and not AI) puts you in the top 5% of all podcasts in existence

Free Episode Companion Resource: Which Podcast is Right for Your Practice? Download the resource here: https://susaneguthrie.com/podcasts

Meet Our Guest

Dennis “DM” Meador has been an entrepreneur since he was a teenager, building business in everything from shoveling snow to SEO before finding his fit helping attorneys share their voices. A lifelong communicator, from his years as a pastor to his decades in marketing, DM believes the best ideas don’t come from selling, they come from conversations.

Website: https://www.thelegalpodcastnetwork.com

Susan Guthrie

Immediate Past Chair of the ABA Section of Dispute Resolution, Susan E. Guthrie is a nationally recognized leader at the intersection of legal innovation, dispute resolution, and entrepreneurial practice-building. With over three decades of experience as an attorney and mediator, Susan now dedicates her work to helping professionals build future-proof,… MORE