Find Mediators Near You:

How to cure an allergic reaction to mediation marketing

Back in March, attorney and marketing consultant Cole Silver interviewed me for his Raindancing Expert Audio Series.

At the time, I shared the 30-minute interview audio, How to Market a Mediation Practice and it’s still there for the listening if you’re new to Mediator Tech or didn’t have the inclination at the time.

Cole’s alerted me to a marketing article he’s got running at The Complete Lawyer (also home to The Human Factor, from fellow ADR bloggers and super-women Diane Levin, Vickie Pynchon, Gini Nelson and Stephanie West Allen).

In Powerful Cures for an Allergic Reaction to Marketing, Cole suggests,

Getting started is the most difficult part. We need to shift our attitude. Many of us see marketing as demeaning, and a waste of our precious time. We dread the very idea of it. Yellow page ads, obnoxious late night cable commercials, or costly glossy brochures all seem to gratify an attorney’s ego rather than sell real benefits. Most of us disdain the legal marketing spectrum—on one end, professional garbage about the impressive “image” of the lawyer; at the other, raunchy ads about getting the client massive amounts of money for injury claims. Worse, they all look alike.

In truth, most of us dislike marketing because we were never taught how to do it in a professional and personally fulfilling way. I can assure you, though, that marketing your solutions can be easy and enjoyable, especially if you implement these ideas.

I hope you’ll take a look at the ideas Cole’s referring to, because they’re good ones. Whether or not you’re an attorney.

                        author

Tammy Lenski

Dr. Tammy Lenski helps individuals, pairs, teams, and audiences navigate disagreement better, address friction, and build alignment. Her current work centers on creating the conditions for robust collaboration and sound decisions while fostering resilient personal and professional relationships. Her conflict resolution podcast and blog, Disagree Better, are available at https://tammylenski.com/archives/… MORE >

Featured Members

ad
View all

Read these next

Category

A Spoon Full Of Sugar Makes The Anger Go Down….

From the Mediation Matters Blog of Steve Mehta.Mary Poppins used to say that a spoon full of sugar helps the medicine go down. She was right. Sugar can help all...

By Steve Mehta
Category

Mediation & Communication Lacking With Franchisees

I came across this article while looking up mediation news in Australia and thought some would find it interesting. See my comments below: A study by Griffith University into franchise...

By Jeff Thompson
Category

Just How Important is Non-verbal Communication?

For decades, non-verbal communication has been lauded as an important part of establishing connection and understanding with others. Now a new study suggests non-verbals aren’t as key as we think....

By Tammy Lenski
×