How much time should you spend to keep your website’s content fresh?
That’s the good question from one participant in my workshop with Diane Levin at New England ACR’s annual conference a few weeks ago. Diane and I offered up our opinions then, and I’ve continued to ponder the question in order to answer it more thoroughly here.
How can you decide the “right” amount of time to invest in keeping your site attractive to search engines by creating fresh content? I’ve whittled the deciding factors down to these four:
- Your target market’s needs: The market(s) you target for your practice—and thus your website’s target readership—may have expectations about the frequency of new material. Markets that include news junkies, information gatherers, and blog readers may prefer several new articles or items on your website each week. Markets that include people who are super-busy may prefer more occasional updates or articles that are extremely brief. Not sure what your markets expect? Ask them; find a few representative voices in your market and just ask.
- Your time availability: It seems obvious that the amount of time you invest in keeping your ADR website fresh is influenced by your own workload and other demands on your time. It may be less obvious how to (more…)