Mediation Marketing Resources April 2008

Mediation Marketing Resources is my periodic roundup of articles, tools and ideas that offer insights and support for your ADR marketing efforts.

This month’s roundup gathers together articles on branding, blogging and ways to avoid watering down your valuable time:

How do you set yourself apart from the competition? Business coach Dave Navarro offers three powerful questions for clarifying your brand and differentiating yourself in 3 Steps to Creating a Freelancing Brand that Sells.

What associations do you want prospective clients to make with your business brand? In The Brand-Name Brain, Deliberations blog shares research on the associations created by well-known logos (found via Victoria Pynchon).

Do you run your business by trying to be all the roles (bookkeeper, graphic designer, etc)? In Refocusing Your Business With an “I Am No Good At” List freelancer Samuel Ryan reminds us that being the “do everything” entrepreneur can be path to business failure.

Have you ever been asked when you plan to return to “real work”? Most new micro-business owners and consultants have. In How to Stay Confident in Your Decision to Start Your Business small business marketing entrepreneur Shannon Cherry offers some advice for responding.

Thinking about blogging as part of your mediation marketing strategy? Marion Sanchez of Shoestring Branding has a terrific post on the Ten Essential Tools You’ll Need to Launch a Blog. I use almost all the same tools Mario does and can vouch for their excellence.

Happy reading,

                        author

Tammy Lenski

Dr. Tammy Lenski helps individuals, pairs, teams, and audiences navigate disagreement better, address friction, and build alignment. Her current work centers on creating the conditions for robust collaboration and sound decisions while fostering resilient personal and professional relationships. Her conflict resolution podcast and blog, Disagree Better, are available at https://tammylenski.com/archives/… MORE >

Featured Mediators

ad
View all

Read these next

Category

It’s Alright Ma, I’m Only Bleeding

A minor tremor threatened California’s sacred mediation confidentiality laws recently that has the mediation community running for shelter. The case, Rojas v. Los Angeles County Superior Court (October 9, 2002),...

By Jeffrey Krivis
Category

Preparing for Divorce

Divorce Detox blog by Andra Brosh Prepare for divorce with Divorce Detox. One of the major ways we humans differ from animals is that we make plans rather than act...

By Andra Brosh
Category

The NSA, Mediation and Digital Accountability

Our society’s and the world’s reaction to the NSA’s massive data collection efforts and the ongoing evolution of the privacy vs. security debate have rather profound implications for the future...

By James Melamed, J.D.

Find a Mediator

X
X
X