Mediation Marketing Resources is my periodic roundup of articles, tools and ideas that offer insights and support for your ADR marketing efforts.
This month’s roundup gathers together articles on branding, blogging and ways to avoid watering down your valuable time:
How do you set yourself apart from the competition? Business coach Dave Navarro offers three powerful questions for clarifying your brand and differentiating yourself in 3 Steps to Creating a Freelancing Brand that Sells.
What associations do you want prospective clients to make with your business brand? In The Brand-Name Brain, Deliberations blog shares research on the associations created by well-known logos (found via Victoria Pynchon).
Do you run your business by trying to be all the roles (bookkeeper, graphic designer, etc)? In Refocusing Your Business With an “I Am No Good At” List freelancer Samuel Ryan reminds us that being the “do everything” entrepreneur can be path to business failure.
Have you ever been asked when you plan to return to “real work”? Most new micro-business owners and consultants have. In How to Stay Confident in Your Decision to Start Your Business small business marketing entrepreneur Shannon Cherry offers some advice for responding.
Thinking about blogging as part of your mediation marketing strategy? Marion Sanchez of Shoestring Branding has a terrific post on the Ten Essential Tools You’ll Need to Launch a Blog. I use almost all the same tools Mario does and can vouch for their excellence.