Mediators, Work Smarter Not Harder

July 9, 2007

Recently, I talked at length about how mediators can market using online techniques. Maverick that I am, I believe that knowledge products can be very effective in helping a larger population of people resolve conflict while fattening your bottom line. Building thriving practices is the mission of ADRPracticebuilder.com

What are Knowledge products?

Knowledge products, sometimes called information products, are tools that let you share your knowledge and expertise with others in a virtual way. If you’ve ever read an ebook, taken an e-course, or attended a tele-seminar, you’ve experienced a knowledge product.

Why You Should Consider Information Products

Geez, I could go on and on, but I’ll share the three reasons why every mediator can greatly benefit from having at least one info product. For the sake of this post, let’s say the product is an ebook.

Your ebook reduces your time spent personally marketing
If you don’t have the time or courage to talk about your services, your ebook can do it for you. Place a link to it in your signature line or on your website and interested parties will download it and learn more about you and your services- all without a word from you.
Your ebook allows potential parties ‘sample’ you
It’s a proven fact that people do business with people they like. That seems especially true for mediators. Having an ebook enables a prospective party to ‘get to know you’ by reading the information you have to share and the way you do it.
Your ebook is a better networking tool
How many times have you taken someone’s card but then didn’t follow up because, well, you had nothing to say except nice to meet you? Sending your ebook with a brief note would be much more effective and demonstrate that you’re able to help.

How Do You Get Started?

It’s easier than you think. Really. There are numerous e-courses, guides and other online resources to follow. In fact, the Breakthrough Summit will feature how to create a product funnel and where to find reliable resources to support you.