The Online Mediation Marketing Committee consisted of the following members: Chair: Susan Guthrie Members: Michael Aurit, Gabrielle Hartley and Alberto Elisavetsky.
ISSUES CONSIDERED BY THE COMMITTEE
The Marketing Committee was tasked with Considering the Following Questions:
1. What resources, resource center(s) and organizational support will best support the elevation, acceptance and use of online mediation training and online mediation services?
2. How can mediation providers and policy organizations best support the expansion of online mediation providers?
3. How can mediators and other professionals (ie focus of Beyond Mediation Committee) best support the expansion of online mediation?
4. What are the best new opportunities for expanding the application of mediation and online mediation services?
(Resources and Analysis of Options is not here presented)
Based upon the analysis and discussion of the issues and questions outlined above, the Marketing Committee makes the following recommendations with respect to the establishment of modalities for advancing the fields of online mediation and online mediation training:
As with all things, organization and collaboration go a long way to successfully expanding and enhancing the dissemination of any message. A centralized hub created to aggregate the effort would go a long way to creating more awareness and acceptance of mediation, online mediation and online mediation training.
Online mediation and online mediation training have been widely adopted during the Covid-19 pandemic and as we move into a post-pandemic world, the benefits of both will likely continue expanding the range of options for all. The Recommendations in this Report of the Online Mediation Training Marketing Committee are suggested in furtherance of promoting acceptance of mediation, online mediation and online mediation training.
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