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The Placebo Effect

“The physician’s belief in the treatment and the patient’s faith in the physician exert a mutually reinforcing effect; the result is a powerful remedy that is almost guaranteed to produce an improvement and sometimes a cure” Skrabanek and McCormick, Follies and Fallacies in Medicine, p. 13.

Sometimes, like today, my job is simply to convene – the parties will do the rest.

The trick is to recognise what the prime role is on any given day – then to stay out of the way.

Gary Fitzpatrick taught me that.

                        author

Geoff Sharp

Geoff Sharp is a Commercial Mediator from Wellington, New Zealand. Geoff works in the Asia Pacific region, including New Zealand, Malaysia, Thailand and Pacific Islands. He is a mediator resolving business problems. He is a fellow of the International Academy of Mediators and mediates complex and hotly debated litigation covering… MORE >

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