Who searches the internet for information about mediation?

November 13, 2007

Microsoft has an intriguing tool in development that predicts the demographics of different search phrases. For example, what are the predicted demographics of folks searching for the term mediation?

Here’s what the tool reports:
Microsoft adCenter Labs Demonstration

And here’s how the demographics compare between those searching for “attorney” versus those searching for “mediator”:

The data that fuels the prediction comes from MSN Search statistics. In addition to giving the predicted demographics of search phrases, it also will give you the predicted demographics of individual websites.

John Windmueller

Dr. John Windmueller I’m an Assistant Professor at the University of Baltimore’s Center for Negotiations and Conflict Management. My Ph.D. is in Conflict Analysis & Resolution (George Mason University’s Institute for Conflict Analysis and Resolution) and my MA and BA degrees are in International Affairs (Florida State University). Prior to… MORE >