Find Mediators Near You:

Who searches the internet for information about mediation?

From Dr. John Windmueller’s blog.

Microsoft has an intriguing tool in development that predicts the demographics of different search phrases. For example, what are the predicted demographics of folks searching for the term mediation?

Here’s what the tool reports:
Microsoft adCenter Labs Demonstration

And here’s how the demographics compare between those searching for “attorney” versus those searching for “mediator”:

The data that fuels the prediction comes from MSN Search statistics. In addition to giving the predicted demographics of search phrases, it also will give you the predicted demographics of individual websites.


John Windmueller

Dr. John Windmueller I’m an Assistant Professor at the University of Baltimore’s Center for Negotiations and Conflict Management. My Ph.D. is in Conflict Analysis & Resolution (George Mason University’s Institute for Conflict Analysis and Resolution) and my MA and BA degrees are in International Affairs (Florida State University). Prior to… MORE >

Featured Mediators

View all

Read these next


Persuasion Without Coercion

This article was originally published in slightly different form on the website.Escape the "dog eat dog" mentality in negotiation and mediation. There are concrete steps you can take to...

By Grande Lum

Mediation Program Outreach: Reflecting on What Works

Just Court ADR by Susan M. Yates,Jennifer Shack, Heather Scheiwe Kulp, and Jessica Glowinski.RSI started running three foreclosure mediation programs in 2014, which means we’ve spent a lot of time...

By Shawn Davis

Negotiating Games — Using Anger In Mediation, A Researched Analysis

From the Mediation Matters Blog of Steve Mehta.In mediation, it is often common for parties to use a anger or emotions strategically. In fact, many people will intentionally have an...

By Steve Mehta