From Dr. John Windmueller’s blog.
Microsoft has an intriguing tool in development that predicts the demographics of different search phrases. For example, what are the predicted demographics of folks searching for the term mediation?
Here’s what the tool reports:
And here’s how the demographics compare between those searching for “attorney” versus those searching for “mediator”:
The data that fuels the prediction comes from MSN Search statistics. In addition to giving the predicted demographics of search phrases, it also will give you the predicted demographics of individual websites.
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