Make Money Mediating Podcast #538: You Lost Me at Voicemail: How to Stop Losing Clients Before They Hire You with Maddy Martin

If you’re out there posting on social media, giving workshops, and networking like crazy, but still struggling to convert leads into paying clients – or if you’ve ever felt overwhelmed by client inquiries or assumed your intake system is “good enough,” this conversation will completely shift how you think about client communication and conversion.

Susan Guthrie welcomes Maddy Martin, the SVP of Growth at Smith.ai to this week’s episode of Make Money Mediating. Maddy has helped thousands of small businesses fix their growth problems by solving what she calls their “leaky bucket” — their broken intake and client communication process.

From secret shopper strategies to using AI tools like ChatGPT to summarize intake calls, Maddy shares practical, tech-forward ways to attract better clients, streamline your systems, and reclaim your time.

Here’s what else you’ll hear in this episode:

• How to secret shop your own practice and uncover what’s really happening when someone calls you
• Why the first to respond gets the client (and how to be that first responder)
• How to delegate your intake without sacrificing quality or control
• Using tools like ChatGPT to turn intake chaos into a streamlined system

More About This Week’s Special Guest, Maddy Martin: Maddy Martin is a revenue and marketing leader with deep expertise in scaling technology businesses that serve small businesses. As the SVP of Growth at Smith.ai, she helps small business owners grow faster with the support of 24/7 AI and human receptionists. Maddy’s work sits at the intersection of marketing, sales, automation, and client service — areas she’s helped optimize for thousands of companies. A sought-after speaker and strategist, she’s known for making complex growth tactics approachable, especially for time-strapped business owners and operators. When she’s not at her desk, Maddy can be found competing in dog sports with her two Brittanys, skiing, and gardening around her Western NY home, which she shares with her husband.

Website:

https://smith.ai
Use code GUTHRIE for $100 off first month

Social Media:

https://www.facebook.com/virtualreceptionists

https://www.instagram.com/smith.ai

https://www.linkedin.com/company/smith-ai

Susan Guthrie

Immediate Past Chair of the ABA Section of Dispute Resolution, Susan E. Guthrie is a nationally recognized leader at the intersection of legal innovation, dispute resolution, and entrepreneurial practice-building. With over three decades of experience as an attorney and mediator, Susan now dedicates her work to helping professionals build future-proof,… MORE