If you want to negotiate from a position of power, you need to know Robert Cialdini’s Rules of Influence:
The internet is a great place to establish yourself as authoritative; a wonderful venue to do people favors; a great place to create a community in which you become well liked; and a fabulous forum to create social proof of your value.
We call the use of the internet for these purposes “social networking.”
An actual but “virtual” friend of mine, Jackie Hutter of the IP Maximizer Blog, has used social networking to the greatest legal marketing advantage as anyone else I know.
Here’s Jackie’s recent power point on the in’s and out’s of creating your online market through an online presence. Check it out.
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