Imagine, I turned around in my seat and there was the guy who authored two of the most useful marketing books around: Cashing in With Content and The New Rules of PR. We struck up a conversation and before you know it David agreed to be interviewed.
What a great chat. I asked all the questions I know mediators have about Web 2.0, how to be a thought leader and more. What surprised me was how simple it really is to have a web presence. That, and David’s unique perspective on which is better to use for your practice your personal name or a business name. He really got me thinking.