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Podcast: David Meerman Scott Explains How Mediators Can Get Virtual

I can’t say enough good things about Podcamp Boston, especially since I met one of my favorite thought leaders there, David Meerman Scott.

Imagine, I turned around in my seat and there was the guy who authored two of the most useful marketing books around: Cashing in With Content and The New Rules of PR. We struck up a conversation and before you know it David agreed to be interviewed.

What a great chat. I asked all the questions I know mediators have about Web 2.0, how to be a thought leader and more. What surprised me was how simple it really is to have a web presence. That, and David’s unique perspective on which is better to use for your practice your personal name or a business name. He really got me thinking.

                        author

Dina Beach Lynch

Dina Beach Lynch is a Workplace Mediator and Conflict Coach who supports professional practice groups. MORE >

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